Honest By campaign
A new clothing e-commerce website, Honest By (honestby.com) takes the guessing out of purchasing a new sweater or pair of pants. The pieces sold on Honest By each come with full disclosure on how the item was made, the price of labor and materials, every detail of where the materials came from (yes, even the sewing thread and little size tag), and who had any role in constructing the garment. It even tells you how much time was spent ironing the item when making it. Uh, I didn't know I wanted to know that, but sure!
Having any details of how something is made is a foreign concept these days, where we question if there are toxic chemicals in toys, or if the individual who constructed a handbag was working in inhumane conditions. Could this catch on and be the new organic?