Joe Fresh Fall 2012

Canadian cheap-chic retailer Joe Fresh is opening its doors in New York City on Friday, alongside the H&Ms, Zaras, and designer flagships that make up 5th Avenue. Joe Fresh has a style that's classic enough for the everyday girl (or woman) (or tourist - we are talking 5th Avenue), but with design qualities interesting enough to appeal to the fashion-obsessed. The Fall 2012 collection appears to be no exception, with many solid separates that would be easy to incorporate into any wardrobe, yet there are minis, wide boatnecks, and boxy shifts reminiscent of the sixties. The outerwear and printed pants are my personal favorites, and I suspect they'll fly off the racks in the coming months.